三级供应链间stackelberg博弈分析

Analysis of Stackelberg Game Between Three-level Supply Chain

以两条由供应商、制造商、零售商组成的三级供应链为研究对象,在供应链间stackelberg博弈和链内完全动态博弈同时存在的情形下,比较分析了现实可能存在的16种组合模式下供应链的市场价、市场需求量和利润,结果表明,全部联盟策略为主导供应链的占优策略,对于从属供应链来说,采取何种联盟策略受到主导供应链的决策和产品替代度的影响.

In this paper, the two three-level supply chain composed of supplier, manufac- turer and retailer is addressed. This paper compares and analysis supply chain price, supply chain demand and supply chain profit of sixteen modes may exist in reality under Stackelberg game between supply chains and complete information dynamic game in each supply chain, the results showed that complete alliance is the dominant strategy for the leading supply chain, however, for the subordinate supply chain, the decision of choosing which strategy is affected by the decision of the leading supply chain and substitutability of product.