以O2O模式来突破微商的发展瓶颈的探索

To Break through the Development Bottleneck of We Chat Business by O2O Mode

微信及APP等移动客户端的出现,带来了近年微商的迅猛发展。但是微商的发展面临着瓶颈。本文简单介绍了微商的一些现状和发展的主要障碍,并初步提出利用O2O模式来突破微商发展的瓶颈,并介绍了一些自己的实践。同时在竞争环境、商业信誉和解决商品积压等方面做了一些探讨。

The emergence of WeChat and app and other mobile clients drives the rapid development of wechat business. But the development of WeChat business is facing bottlenecks. This paper briefly introduces the present situation and the main obstacles of the development of WeChat business, and tentatively proposes O2O mode to break through the bottleneck of wechat business, and introduces some practice. At the same time, some discussion is done in the competitive environment, business reputation, and solving the backlog of goods, etc.