企业开展网络广告的方法研究

Research on the Method of Enterprise Developing Network Advertisement

网络广告是一种发展较为成熟的网络营销方法,具有目的性强、针对性好,便于交互,可以在短期内取得效果明显。网络广告具有增加品牌认知和顾客忠诚、跟踪分析顾客的兴趣及其变化趋势、为网站带来访问量、为销售场所带来顾客、为同一公司其他品牌的产品开展交叉销售、提供和改善顾客服务等功能。在网络广告投放的过程中经历目标确定、预算确定、形式及信息表现形式、媒体的选择,以及取得的效益分析与检测。

Network advertising is a kind of network marketing method,which has a good purpose,and has a good purpose.It is easy to interact with the internet.It can be achieved in the short term.Network advertising can increase brand awareness and customer loyalty,track and analyze customer interest and its change trend,for the website bring traffic,sales places bring customers,for the products of other brands of the same company to carry out cross selling,provide and improve customer service function etc..In the process of network advertising,through the process of target determination,the budget,the form and the form of information expression,the choice of media,as well as the benefit analysis and detection.