摘要
从2015年5月1日起,万科集团正式启用新版品牌标识。新标由五个英文字母构成,标志的主体是字符,去掉了原有标识中的方形图形,标志变成以文字符号为主组合模式。万科集团品牌标识的改变,说明在新的视觉秩序中企业或者品牌正在寻求突破,寻求一种视觉变化。与此同时中国诸多企业先后发布无图形符号的新品牌标识,种种迹象表明,品牌标识设计正走向去图形化的风格。
From May 1st 2015, Vanke Group officially started using the new brand logo. The new logo is composed of five letters, and the main body of the logo is the alphabet character. Removed from the square graphics, the symbol becomes the combination mode of the characters. Vanke Group brand identity change, is that in new visual order enterprise or band are seeking a breakthrough and a kind of visual change. At the same time, many Chinese companies has published no graphic symbols logo design. All the signs show, brand logo design is coming to the no graphic style,
