数字媒体时代下动态广告新形势初探

New Situation of Dynamic Advertising in the Era of Digital Media

现代科技手段与艺术思维的融合生成了数字媒体艺术,并由数字媒体艺术体现其中的智慧与美妙。数字媒体时代下,数字媒体艺术作品集视、听、触等多重感官效应于一体,为受众开发了前所未有的视听领域。文章通过对数字媒体艺术概念的梳理及其在动态广告中的表现形式进行阐述,初步总结数字媒体艺术对动态广告的影响,探索动态广告的主要发展之路。

The integration of digital media art by modern technological means and artistic thinking, and it embodies the wisdom and beauty. Under the age of digital media, the digital media art work integrates the multiple senses effect such as visual, listening, touching and so on, so that the audience has developed an unprecedented audio- visual field. This article will discusse in this paper about dynamic advertising based on the concept of digital media art review, and preliminary summarize the main influence of digital media art on dynamic advertising, then, explore the mainly development path of dynamic advertising.