动漫元素在高校图书馆营销推广中的应用探讨

Research on the Application of Animation Elements in University Library's Marketing Promotion

动漫元素在市场营销中的应用拥有巨大的商业价值和市场推动力,其在高校图书馆营销中的应用可提升信息用户对图书馆、图书馆资源的关注度与参与度。从动漫元素的特点和应用优势入手,分析了高校图书馆在吸引用户方面存在的问题,提出了动漫营销在高校图书馆推广中的可行措施。

The application of animation elements in marketing has huge commercial value and market driving force.And its application in university library＇s marketing can increase information increase users＇ attention and participation to library and library resources. Starting from the characteristics and advantages of the animation elements,this paper analyzes the problems existing in the university library＇s ability of attract users, and puts forward some feasible measures for applying the animation marketing in university library＇s promotion.