新媒体传播与大众阅读模式对图书文化消费影响的研究

Study on the Influence of New Media Dissemination and Mass Reading Mode on Library's Cultural Consumption

新媒体的出现改变了人们的阅读模式,对传统媒体的发展提出了严峻挑战。阐述了新媒体的特点及优势,分析了新媒体环境下大众阅读模式的发展趋势,探讨了新媒体传播对图书文化消费的启示,指出为适应媒体革命带来的新变化,以纸质图书为代表的传统媒体应及时调整发展思路,树立全新理念,积极采取新的应对策略,以适应大众阅读的需要。

The emergence of new media, which has changed people＇s reading mode, puts forward severe challenges to the development of traditional media. This paper expounds the features and advantages of the new media, analyzes the development trends of mass reading mode in the new media environment, probes into the enlightenment of new media dissemination on library＇s cultural consumption, and points out that in order to adapt to the new changes of media revolution, the traditional media represented by paper books should timely adjust the development idea, set up the new concept, and actively adopt new strategies to meet the needs of the mass reading.