消费者地理标志农产品购买意愿影响因素研究文献综述

Literature Review on the Influencing Factors on Purchase Wil ingness for Agricultural Products with Geographical Indications

本文在综合归纳国内外学者相关文献中发现,影响消费者地理标志农产品购买意愿的因素大致有四个方面:消费者的个人基本特征、消费者对地理标志农产品的认知程度、消费者对地理标志农产品的信任程度、消费者对地理标志农产品的支付意愿。相比国外学者而言,我国学者在此方面的研究还存在一定的不足。针对不足,本文提出了今后的研究展望。

This paper, after summarizing the related literatures of domestic and foreign scholars, finds out that the influencing factors on purchase willingness for agricultural products with geographical indications can be categorized into four aspects： basic characteristics of individual consumers, the consumer＇s awareness, confidence and the willingness to buy. Meanwhile, there still exist some shortages in domestic researches in this aspect. This paper, therefore, puts forward the future research prospect.