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The Entrepreneurial Marketing Concept and Its Application by the International New Ventures

The Entrepreneurial Marketing Concept and Its Application by the International New Ventures
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出处 《Chinese Business Review》 2015年第5期253-264,共12页 中国经济评论(英文版)
关键词 中小企业 营销理念 国际化 应用 创业 产品创新 决策方法 计算机辅助 entrepreneurial marketing (EM), international new ventures (INV), innovativeness
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参考文献32

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