《爸爸去哪儿》对亲子旅游产品设计的启示

Implication of Tourism Product Design around Parent and Child from ＂Where Are We Going, Dad？＂

随着《爸爸去哪儿》的热播，亲子游在国内旅游市场中骤然升温。基于对这一现象的思考，首先分析了亲子游升温的原因和其市场发展前景，其次根据目前我国亲子旅游产品存在的问题，从旅游产品设计原则的视角出发，认为亲子旅游产品的设计应该符合顾客的市场需求，在设计上应该遵循安全性、差异化、体验性、个性化、教育性与延伸性等基本原则。研究旨在不断完善我国亲子旅游产品，为提供高质量的旅游产品和服务提供参考，希望能对相关旅游企业有所借鉴与启示。

As the hit TV show ＂Where Are We Going, Dad？＂, parent-child tour sudden warming in the domestic tourism market. Based on the thinking of this phenomenon, this paper first analyses the reasons of the popularity of parent-child tour and its market prospects for development. Secondly, from the perspective of tourism product design principles, it is considered that the parent-child tour products should conform to customers＇ market demands and its design principles should follow safety, differentiation, experiential, personalization, educational and extensibility. This study aimed at improving parent-child tour products in our country, providing high quality tourism products and services to propose some suggestions, so as to give reference and implication to related tourism enterprises.