摘要
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The New Oriental Education &Technology Group has been under unprecedented pressure from online educational startups recently. With the huge amount of capital that has flowed into the online education sector over the past two years,numerous startups have appeared like worms after a rain. New Oriental has had to face challanges from old and new competitors all the while trying to conditions. Starting from last year,hundreds of new online education companies have said they were prepared to kick New Oriental from the top spot- a rallying cry that has left New Oriental CEO Michael Yu more than a little worried.'If we do not innovate, we quite possibly will be overtaken by all theonline education companies that have us surrounded. New Oriental is constantly changing. Not only organizational and business changes, but also when it comes to the way we think and the people we hire,Yu said.Looking back at the groups history,it seems every major leap indevelopment at New Oriental has come about due to pressures from the competition.
出处
《中国企业家》
2015年第17期70-73,9,共4页
China Entrepreneur
