摘要
传统的直销公司,不直接接触顾客、而是通过直销人员,是很传统的“卖方思维”,遇上移动互联网,安利能任性起来吗?
When Amway Corporation President Steve Van Andel said 'ever ybody is en-trepreneur' at Amway China's 20 th anniversary in Guangzhou early this August, he received overwhelmed applaud from thousands of Amway sales people sitting under the stage, who came up from different corners of China to listen to Andel's preach.It is a turning point for Amway China that Wechat business, Alibaba and Ama-zon are staging to help Chinese reach overseas commodities at home. Their popularity is disturbing the morale of Amway, a conservative corporate which is still stick to door-to-door sale and lack of attraction for customers under 35, who trust friends' recommendation rather than propaganda.