3Gilmore, F.. A Country Can It Be Repositioned? Spain the Success Story of Country Branding[J]. Journal of Brand Management, 2002,9,(4--5) :281--293.
4Lodge, C. Success and Failure: the Brand Stories of Two Countries[J]. Journal of Brand Management, 2002,9, (4-- 5) : 372-- 384.
5Philip Kotler, Donald H. H aider and Irving Rein. Marketing Places:Attracting Investment, Industry, and Tourism to Cities, States, and Nations[M]. New York: The Free Press, 1993.
6李红兵.诸暨的突围之路[N].广州:南方周末,2008-10-02,(10).
7McCarthy M S, Norris D G.. Improving competitive position sing branded ingredients [ J ]. Journal of Product and Brand Management, 1999 ( 8 ) :267 - 283.
8Desai K K, Keller K L. The effect of ingredient brand strategies on host brand extendibility [ J ]. Journal of Marketing, 2002 (66) :73 - 93.
9Keller K L. Strategic branding management: building, measuring, and managing brand equity [ M]. 2^nd ed. 2002.
10Norris D G. Intel inside: branding a component in a business market [ J]. The Journal of Business, Industrial Marketing, 1993(8) :14 -24.