摘要
《广告设计与制作》是计算机多媒体技术专业的一门专业课程,通过分析高职院校《广告设计与制作》课程现状,针对课堂教学中存在的无效或低效现象,文章从激发学生学习的积极性、交互式学习教学模式、不断进行教学反思3个方面就提高《广告设计与制作》课堂教学实效性进行了探讨。
Advertising design and production is a specialized course of computer multimedia technology, through the analysis of the present situation of the advertising design and production course in higher vocational colleges, based on ineffective or inefficient phenomenon in the classroom teaching, this article from the inspire the enthusiasm of students learning, interactive learning teaching mode, continuously on three aspects of teaching reflection can improve the advertising design and production of classroom teaching effectiveness are discussed in this paper.
出处
《无线互联科技》
2015年第11期121-122,共2页
Wireless Internet Technology
关键词
广告设计与制作
教学策略
实效性
Design and production of advertising
Teaching strategy
Effectiveness
