移动互联网背景下的App广告价值及发展策略探析

Analysis on the Value and Development Strategy of APP Advertising in the Context of Mobile Internet

随着移动互联网的迅猛发展,人们对智能手机的依赖度超过PC电脑,随之而来的则是广告投放的转变,越来越多的广告主开始从传统的渠道转向移动端投放广告。作为移动广告的一种,App广告的商业价值和传播价值已经逐步被越来越多的广告公司和广告主所认知,文章试图从其广告价值及发展策略方面对其作一番探析。

With the rapid development of mobile Internet, people＇s dependence on smart phones more than PC computers, followed by advertising delivery, more and more advertisers began to shift from traditional channels to mobile advertising. As a kind of mobile advertising, the commercial value and value of App advertising has gradually been recognized by more and more advertising companies and advertisers.