古村落民俗旅游开发的文化生态分析——以苏州吴中区为例

Study on Cultural Ecology of Folk Tourism Development in Ancient Village--Case Study of Wuzhong District of Suzhou

古村落民俗旅游日渐走热，为人们青昧。本文以苏州吴中区古村落为例，分析其民俗文化的旅游开发价值，针对当前旅游开发中存在的问题，从文化生态视角出发，思考吴中区古村落民俗文化的生态特性。在文化生态理论内涵的理解下，探讨古村落民俗旅游开发的策略性建议，提出健全民俗文化资源观、明确古村民俗文化生态保护内涵、优化民俗旅游开发模式等几点启示。

The folk tourism of ancient villages is increasingly hot, favored by the people. Take ancient villages in Wuzhong District of Suzhou as an example, analyzing the value of folk culture in tourism development. For the current problems in tourism development, thinking of the ecological characteristics of folk culture in ancient villages from the perspective of cultural ecology. In the understanding of cultural ecological theory, discussing strategic recommendations on the folk tourism development in ancient villages of Suzhou Wuzhong District. Then put forward a few implications, such as： perfect the view of folk cultural resources, definite the protection intension of folk cultural ecology in ancient village and optimize the development model of folk tourism.