大学生创业动机影响因素——以江苏省高校大学生为例

An Empirical Study on Effective Factors of College Students' Entrepreneurial Motivation——Taking College Students in Jiangsu Province as an Example

运用结构方程分析方法,针对江苏省1986位大学生创业样本数据,实证研究个性特征、创业能力、创业环境对大学生创业动机影响程度。结果显示:影响大学生创业动机的前三位关键因素是机会识别能力、政策支持和成就事业水平,其中市场机会识别是大学生创业的最主要驱动因素,政策支持是大学生创业的外部支撑,成就事业水平是大学生创业者最鲜明的个性特征。

Based on the 1986 undergraduates sample data from the Jiangsu province, the paper carries out the empirical study on the influence of the personality, entrepreneurial ability, entrepreneurial environment to entrepreneurial motivation by using structural equa- tion analysis method. Analysis results show that the top three key factors of entrepreneurial motivation are the ability to identify opportu- nities, policy support and career achievement level. Market opportunity identification is the most important driving factor of entrepre- neurship, policy support is the external support of the entrepreneurship of college students, and career achievement level is the most distinctive feature of college students＇ entrepreneur personality.