摘要
免费已成为软件行业破坏性创新的首选策略,但免费软件如何盈利却值得深入研究。基于360公司商业模式的案例研究,本文对软件行业破坏性创新的基本特征、基本条件和外部环境进行了系统分析,发现在破坏性创新中,技术创新为商业模式的创新创造了条件,而商业模式的创新则是实现新技术创造价值的手段,只有技术与商业模式的协同创新才能造成破坏性的效果;通过对比免费模式在软件行业成功和失败的典型案例,提出了产品的结构属性需要和创新的盈利模式相协调的新观点,以期获得互联网软件行业破坏性创新战略的新启示。
Free of charge has become the preferred strategy of disruptive innovation in the software industry, but how to profit from free software is still worth studying. Based on the case of 360, this paper analyzed basic characteristics, basic conditions and external envi- ronment of disruptive innovation in the software industry. The study finds that technical innovation creates the conditions for the innova- tion of business model, and the innovation of business model is necessary for the creation of value through technical innovation. Only with the combination of technology and business model can have a devastating effect. By comparing the success case with the failure case in the software industry, it proposed that structure attribute shall be coordinated with profit model in the software industry in addition to capturing the market.
出处
《中国科技论坛》
CSSCI
北大核心
2015年第9期154-160,共7页
Forum on Science and Technology in China
关键词
免费软件
盈利模式
破坏性创新
Free software
Profit model
Disruptive innovation
