市场导向的大都市近郊新市镇开发策略研究——以杭州万科良渚文化村为例

THE RESEARCH ON THE MARKET-ORIENTED NEW TOWN DEVELOPMENT STRATEGIES IN METROPOLITAN OUTSKIRTS——A CASE STUDY OF VANKE LIANGZHU NEW TOWN

本文以杭州万科良渚文化村为切入点,对市场导向"自下而上"新市镇开发的创新模式进行探讨。文章从规划的视角对文化村开发的主体与动力、项目定位、开发时序、开发理念、产业配套等策略进行客观解析,得出以下结论:市场导向的新市镇开发相比传统模式在项目融资、开发理念和运营方面更有优势,多元投资、市场导向的新市镇开发是未来的发展趋势。

Taking Hangzhou Vanke Liangzhu New Town as the breakthrough point, this paper discusses the market-oriented ＂from bottom to top＂ new town development model. In view of planning, this paper objectively analyses the development strategies of Liangzhu New Town, including aspects in developers＇ motivations, project positioning, time sequence of development, planning concepts, industries supporting, etc. It concludes： comparing with the traditional new town development model, market-oriented one has more advantages in aspects in fund raising, planning concepts and project operation; multivariate investment, market-orientation are trends of new town development in the future.