摘要
通过分析移动互联网销售渠道介入电信运营商产品销售过程中存在的问题,提出了一种总部——省分二级架构的产品销售系统解决方案,以及一套提升产品订购成功率的措施及建议。通过具体的运营实践,已引入腾讯、百度、小米、猎豹浏览器等大中小渠道合作伙伴,涉及流量监控APP、银行、充值、团购等多个移动互联网领域,覆盖用户超4亿,产品订购成功率从30%提升至85%。
It analyzes the problems on using mobile Internet channel to sale telecom operators＇ products, provides sales system resolution with headquarter-province branch architecture, and the measurements and suggestions on improving purchasing success rate. In the operating practice, it introduces channel operation partners such as Tencent, Baidu, MI and Cheetah browser, involves mobile Internet fields such as flow monitoring APP, bank, charging, group buying, covers more than 400 million users. The purchasing success rate is improved from 30% to 85%.
出处
《邮电设计技术》
2015年第8期78-81,共4页
Designing Techniques of Posts and Telecommunications
关键词
渠道分销
二级架构
订购成功率
Channel distribution
Two-class architecture
Purchasing success rate
