论《熊出没》中的动画角色设计

Character Design for Animation in “Boonie Bears”

动画片《熊出没》不仅获得了极高的收视率，还获得了“金猴奖”中动画系列片金奖和动画形象金奖两个重量级奖项。该动画片成功的关键在于动画角色的塑造，通过三个主要角色：聪明的熊大、好吃懒做的熊二及顶着大光头的伐木工人，角色设定相对单调，但仍然受到大众的喜爱，原因就在于“创意”独特，符合受众的感知能力，满足了受众群体的视觉需求。在形象塑造上通过故事情节现代化的演绎、夸张动作安排、独特的地方口音和流行化语言风格等富有人性化的艺术表现形式，刻画了三个角色的性格，符合读者的审美期待，实现了虚拟动画和真实受众之间的沟通。

The animation “Boonie Bears” is a great success, with its high audience ratings and two heavyweight prizes“Gold Award”and“Gold Medal of Animated Characters”. The creation of animated characters is the key to success in this animation, including three characters who are the clever bear one, the lazy bear two and the bare man named Qiang who is a lumberman. There are not many characters in this animation but the animation is still loved by the public because its creativity satisfies the visual expectation of audience. With the artistic expression of modern performance of story, exaggerated actions, the unique local accent and the popular language style in image creation, the animation describes the personalities of three different characters, which meets the aesthetic expectation of audience and facilitates the communication between virtual animation and audience.