媒介文化视域下的意识形态传播策略探析

Ideology Communication Strategies in a Media Cultural Perspective

媒介文化在意识形态传播中发挥着重要的载体功能。然而媒介文化是表达多元话语的场域,不尽是服务于意识形态,它们之间存在着既合作又疏离的关系。因此,意识形态需要运用一定的传播策略争取媒介文化的话语主导权。当下,我国主流意识形态传播需要融进媒介文化中,积极回应媒介文化所表达的多元话语,并适度对媒介文化进行信息控制,实现我国主流意识形态能够引导媒介文化中的多元话语表达。

Media culture communication plays an important carrier of the ideological function. However media culture is expression of pluralistic discourse filed,it is not entirely in the service of ideology,between them is both cooperation and alienation. Therefore,need to use communication strategies for media culture ideology discourse dominance. At present,our country mainstream ideology spread into media culture,Actively respond to the media culture express multiple words,and appropriate to control the information media culture,realize the mainstream ideology discourse dominance in the media culture.