避免异议投诉风险重构新营销机制管控体系

AVOID THE RISK FROM THE OPPOSITION COMPLAINTS, RECONSTRUCTING NEW MARKETING MECHANISM CONTROL SYSTEM

营销体制改革后，顾客投诉的统一受理和处理成为山钢股份济南分公司提升售后服务水平的一项重要内容，其影响到公司整个售后服务形象的树立及客户渠道的维护。通过不断实践，反复修改，着重将避免异议投诉风险重构新营销管控体系列为主题，有效地提高了顾客投诉的受理及处理速度和效率，解决了产线质量异议漏瞒报现象，提升了产品质量问题的纠正及整改，维护了客户渠道，树立了山钢股份济南分公司对外服务新形象。

Since the reform of marketing system, accept and handle the unity of the customer complaints to become shandong steel co jinan branch improve after-sales service level of an important content, its influence to the company the whole after-sales service image set and maintenance of customer channels. Through continuous practice, modify repeatedly, will avoid the risk from the opposition complaints emphatically reconstructing new marketing control system as the theme, accept and handle the customer complaints has effectively improved the speed and efficiency, solve the production line quality objection to conceal leakage, improve the product quality problem correction and improvement, to maintain the customer channels, set u~ the new image mountain steel stake in iinan branch of foreizn service.