融合发展:福建教育网络电视台建设策略研究

Integration and Development: Research on the Construction Strategy of Fujian Education Network TV Station

建设网络电视台是传统电视台向新媒体融合转型的内在需求。福建教育电视台基于自身资金、技术、内容、推广等资源的不足,亟需与中国教育网络电视台开展紧密合作。在模式探索、内容建设和机制创新等方面实现融合发展,以中国教育网络电视台福建分台的模式,取得优势互补、资源共享和互利共赢,从而构建一个定位明确、特色鲜明、立足地方、覆盖全国的视听媒体新格局,提高传播能力,服务于青少年的健康成长。

The construction of the network television is internal demand for traditional television transforming to new media. Due to insufficient capital,technology,and other resources,Fujian Education Television needs to cooperate with China Education Television Network. Achieving integration and development in mode exploration and mechanisminnovation,Fujian Education Television,as sub-station of China Education Television Network gains complementary advantages,resource sharing and mutual benefit,builds an audiovisual media with clear positioning and distinctive features,and promotes teenagers＇ healthy growth.