新媒体背景下高校校园媒体融合发展探析

Developing Media Convergence in University Campus within the Context of New Media

随着新媒体的广泛应用,媒体融合是当今传媒产业的大势所趋。本文通过分析当前高校校园媒体的发展现状和存在的问题,立足于校园媒体融合发展的条件和要求,指出媒体融合是校园媒体未来发展的必由之路。并借鉴社会媒体在媒体融合方面的经验,有针对性地提出校园媒体融合发展的策略。

With the widely application of the new media,media convergence is the major tendency in the current domain of media. Analyzing the present situation and existing problems in university media,and based on the condition and requirement for media convergence in university campus,this article argues that media convergence is the necessary path approaching the future of university media. Borrowing experiences of media convergence from social media,it also proposes targeted tactics on how to develop media convergence in university campus.