新媒体建设对高校团组织政治思想工作的影响

The Influence of New Media Building on University Communist Youth League Organization

新媒体已经在当代大学生群体中呈现主流化的趋势,对大学生思想政治教育工作产生了极大的影响。以调查问卷为基础,本文阐述了新媒体在当代大学生中的使用现状,分析了新媒体环境对大学生思想政治教育的舆论导向、教育模式和行为模式等方面的挑战,并提出转变教育观念、拓展教育内容、抢占新的阵地、构建新媒体立体平台等创新高校团组织建设的工作方法。

New media technologies have increasingly been used to promote the college popularity, and have had a significant impact on members of youth ideological and political work. On the basis of our survey on the use of new media the paper analyzes the status of members in colleges and universities, illustrates the challenges of the new media environment of college ideological and political education of members of public opinion, education and behavior patterns, and proposes changing concepts of education, expanding educational content, seizing new positions, and changing working methods to build a three-dimensional platform.