西方修辞视角下的中国国家形象构筑

China's State Image Shaping from a Western Rhetorical Perspective

针对国家形象构筑中修辞主体意识淡漠及受众意识不足所引发的种种问题,本文借鉴亚里士多德的希腊古典修辞人格概念,率先提出修辞"国"格的建构性概念,并借助当代修辞泰斗帕尔曼的在场原则、调整后的古典赫尔马格拉争议点理论、化必须为美德策略等力图改变这一修辞缺失局面。对以受众为中心的西方话语资源的了解与应用,有助于中国的和平崛起,增进中国国家形象的认可度。

To address the problems concerning inadequate awareness of rhetoric subjectivity and audience, it had recourse to Aristotle＇s classical concept of ethos by putting forward the notion of state ethos to highlight its constructiveness, and it also resorts to other rhetorical resources such as the reshuffled Hermagoras＇ stasis theory and the conventional rhetorical strategy of ＂making a virtue of necessity＂. Since an acquaintance with and application of an audience-centered western discourse is conducive to China＇s peaceful rise and promotion of China＇s state image, it is indispensable in our national schedule.