农村电子商务发展存在的问题及对策

Problems and Countermeasures in the Development of Rural Electronic Commerce

积极发展农村电子商务已经成为促进经济发展、解决"三农"问题的一项重要决策,目前其面临的主要问题是人才严重匮乏、产品较为低端且远未形成品牌效应、物流体系"最后一公里"的问题依然存在等。要发展好农村电子商务,就必须着力做好农村电子商务从业人员的培训工作,充分发挥县级和乡镇政府的公共服务职能,打造农产品优势品牌,打造好面向乡村的物流体系,以更好地促进我国农村电子商务的发展。

The positive development of rural ecommerce has become an important policy to promote economic development and solve the three rural issues. At present,the main problem is the lack of talent,the product is relatively low and far from the formation of brand effect,the logistics system still exists the problem about ＂the last mile problem＂. In order to develop the rural electricity supplier,we must focus on doing the training work of rural electric workers,give full play to the county and township government＇s public service functions,to build the brand of agricultural products advantage,create a good for the rural logistics system,in order to better promote the development of our country rural electronic commerce.