中国跨境电子商务发展的制约因素及对策研究

Study on the Constraints and Countermeasures of Cross-border Electronic Commerce Development in China

近年来,传统销售思维的羁绊、信用体系不健全、跨境物流发展滞后、相关法律法规缺失、通关效率低以及支付结售汇较难等成为制约我国跨境电子商务发展的重要因素。本文针对制约因素提出若干建议和对策:加强信用中介体系建设、做好第三方物流总体规划、政府做好顶层设计、有效搭建跨境电子商务贸易平台等,以期达到跨境电子商务良性发展的目的。

The ingrain of traditional sales thinking, unsound credit system, lag of cross-border logistics, lack of relevant laws and regulations, low efficiency of customs and difficult payment and clearance have been the important factors of restricting the development of China＇s cross-border e-commerce recently. Based on those constraints, the article puts forward some suggestions and countermeasures, including strengthening con- struction of credit intermediary system, planning the third party logistics well, doing top-level design of the gov- ernment, and building cross-border e-commerce trade platform effectively for the purpose of benign develop- ment of cross-border e-commerce in China.