波司登止跌路在何方?

Stabilization of Bosideng,where is the way ahead?

波司登应着力推进终端改造,开发O2O模式体验店,建立社区商务形态,贴近年轻时尚人群的生活方式,同时通过线上线下互动,让消费者参与设计、生产、销售的过程,真正增强品牌的活力和黏性。

Financial reports showed Bosideng suffering two-digit decrease on income and net profit. The previousbrand and marketing model obviously failed to adapt to the modern and youth-oriented trend of garment industry. Bosid eng is supposed to attach more impor tance to terminal renovation, development of O2O store, establishment of community business to fit the lifestyle of young people. At the same time, it is necessary to improve the vitality and allure by involving customers participating in the design, production and marketing through O2O interaction.