文化产业发展层次提升的产业经济学分析——以浙江省文化产业为例

An Analysis on Enhancing the Level of Cultural Industry in Method of Industrial Economics:Zhejiang Cultural Industry as an Example

随着经济的发展和改革的深入,文化产业作为硬实力在经济发展中的作用日益凸显。面对文化产业规模较小、结构不合理,竞争力和影响力还有待提升等问题,提升文化产业发展层次成为当前有效推进文化产业发展的重要途径。本文以浙江文化产业发展为例,运用产业结构理论,从文化产业结构演化与文化产业发展层次之间的关系入手,在梳理文化产业发展历史脉络基础上,大致定位浙江文化产业所处的发展层次,进而探索提升文化产业发展层次的可行路径。

Along with the economic development and deepening of reform,the role of cultural industry in economic development has become increasingly prominent. In the face of problems such as small scale,unreasonable structure,and low competitiveness and influence,to enhance the cultural industry development level has become an important way to promote the development of cultural industry. This paper taking Zhejiang cultural industry as an example,by using the theory of industrial structure,starting from the relationship between the cultural evolution of the industrial structure and the level of cultural industry,on the basis of the review of the history of cultural industry,located approximately at the level of cultural industry in Zhejiang,and then explored a feasible path to enhance it.