论晚清消费文化下的大众图像媒介

On the Mass Image Media Based on the Consumption Culture in the Late Qing Dynasty

随着晚清大众消费文化的兴起,图像媒介渐至生成,以先进的石印技术为支持,以反映晚清都市新闻、娱乐、消费文化生活为主的《点石斋画报》首次以完善的稿酬制来吸引画家,加上其独有的具现代理念的营销模式及低廉的售价,使得画报成为令人不可抗拒的、独立的消费文化载体,拥有了大批的文化消费人群,扩展了都市消费型画报的艺术体式,奠定了晚清画报建构的基础。

With the rising of the consumption culture in the late Qing dynasty,the image media emerged. Supported by advanced lithography technology,Magazine of Dianshizhai mainly covered the city news,entertainment and consumer culture. For the first time the magazine attracted artists with improved remuneration system,and what＇ s more unique marketing mode and low price all made its an overwhelming and independent consumer culture carrier,which promoted a large number of consumer groups,expanded art style of the urban consumer pictorial,laid the foundation for the pictorial in late Qing dynasty.