新媒体“接触区”中MOOC跨文化传播方式的创新及启示

The Innovation and Inspiration in the Way of MOOC Cross-Cultural Communication through “Contact Zone” in New Media

MOOC以课程资源的高度整合、微传播手段的广泛应用以及知识信息的全球化共享,不仅带来了教育观念和模式的创新,也为跨文化传播提供了新的启示。全球各种不同文化教育资源聚集于MOOC平台打造的新媒体"接触区"之中,在线教学作为跨文化传播的"文化波",有效地规避了文化敏感与排异反应,在MOOC平台中原有的跨文化传播壁垒被打破,教师与学习者在日常学习与互动交流中完成对异质文化的认知,从而达到跨文化传播的理想效果。

MOOC with high level of the curriculum resource integration, the widely application of the micro transmission methods as well as the globalization of knowledge sharing, not only brings the innovation of education concept and mode, but also provides a new enlightenment for cross-cultural communication. Various cultural educational resources all over the world gathered in the contact zone in new media, which was built based on MOOC platform, and took the online teaching as culture shock of cross-cultural communication, effectively avoid the cultural sensitivity and rejection, the cross-cultural communication barrier is broken through MOOC platform, teachers and learners can understand different cultures completely in their daily study and communication, so as to achieve the ideal effect of cross-cultural communication.