摘要
当今是知识爆炸、信息爆炸的年代.传统出版社和书店走向衰落,社交网络和移动媒体强势兴起,甚至大不列颠百科全书都推出了电子版.人们开始习惯使用手机、平板电脑等设备获取信息.这一切都显示着手指文化占据人们的生活.而大学生更是手指文化的主力军,这对e联盟网络无疑是一次巨大的挑战,是迅速跟进,调整策略顺应时代的发展,还是坚守阵地,坚持自己的风格与一贯套路.e联盟网络的最终目的是为大学生提供获取信息的平台,带动相关产品的销售.变则通,通则兴,及时把握变化,变挑战为机遇,e联盟网络才会得到长足的发展.本文将重点分析在手指文化下,大学生利用其了解信息的现状,以及针对这些现状应如何对其进行构思与推广.
In this knowledge explosion, the information explosion era. Traditional publishers and bookstores decline,social networks and mobile media strong are raised,and even encyclopedia Britannica has launched an electronic version. People began to get used to mobile phones,tablet computers and other equipment for information. All this culture showing fingers occupy people's lives. And college students is the main force of the fingers of culture,which e network is undoubtedly a huge challenge,is quickly moving up the development of the times to adjust the strategy or stand your ground,stick to their style and consistent routines. The ultimate goal of e network is to provide a platform for college students to get information to drive sales of related products. The change is a pass,the pass is prosperity. Timely grasp the changes,turn challenges into opportunities,e network will develop rapidly. This article will focus on the analysis in the finger culture,college students use their understanding of information on the status,as well as for the current situation,what should be conceived and promotion.
出处
《吉林建筑大学学报》
CAS
2015年第4期62-64,共3页
Journal of Jilin Jianzhu University
基金
吉林省教育厅高等教育处2014年大学生创新创业训练计划项目(吉教高字【2014】271236)
关键词
手指文化
网络推广
策略
finger culture
promote the network
policy