基于C2C模式的淘宝网营销问题和对策分析

Analysis of Problems and Countermeasures of Taobao Marketing in C2C Mode

分析了淘宝网营销策略的目的和意义,认识网络营销的理论基础,以及电子商务理论,网络营销理论,网络营销管理理论和SWOT战略分析法。其次,分析了淘宝网的发展现状发展历程,并对淘宝网进行了SWOT分析。再次,本文提出了淘宝网营销的问题和对策。

At first, this paper analyzes the Taobao marketing strategy of the purpose and significance, under- standing of the theoretical basis of marketing network, and e-commerce theory, theory of network marketing, net- work marketing management theory and SWOT strategy analysis. Secondly, the development of the development of the Taobao, and the SWOT analysis of Taobao was analyzed. Again, the paper puts forward the problem and Countermeasure of the marketing of Taobao.