2Dobni,D,and G M Zinkhan.In search of brand image:A foundation analysis[J].Advances in Consumer Research,1990,17:110-119.
3Firat,A F,and A Venkatesh.Liberatory postmodernism and the reenchantment of consumption[J].Journal of Consumer Research,1995,22:239-267.
4Cova,B.The postmodern explained to managers:Implications for marketing[J].Business Horizons,1996,(Nov./Dec.):15-23.
5Firat,A F,Dholakia,N,and A Venkatesh.Marketing in the postmodern world[J].European Journal of Marketing,1995,29(1):40-54.
6Park,C W,Jaworski,B J,and D J MacInnis.Strategic brand concept-image management[J].Journal of Marketing,1986,50(Oct.):134-145.
7Hsieh,M-H,Pan,S-L,and R Setiono.Product-,corporate-,and country-image dimensions and purchase behavior:A multicountry analysis[J].Journal of the Academy of Marketing Science,2004,32(3):251-270.
8McEnally,M,and L de Chernatony.The evolving nature of branding:Consumer and managerial considerations[J].Academy of Marketing Science Review,1999,2:1-26.
9Keller,K L.Conceptualizing,measuring,and managing customer-based brand equity[J].Journal of Marketing,1993,57(Jan.):1-22.
10Biel,A L.How brand image drives brand equity[J].Journal of Advertising Research,1993,6(Nov./Dec.):6-12.
