汉语国际推广视角下的中原文化产业发展策略

Study on the Development Strategy of Culture Industry in the Central Plains From the Perspective of Chinese International Promotion

汉语国际推广与中原文化产业具有提高文化软实力的一致目标。实施基于汉语国际推广的中原文化产业发展策略,可以为文化旅游、新闻出版、广电影视演艺、动漫游戏、工艺礼品、新媒体等中原文化产业开辟新的方向和领域,有利于促进汉语国际推广事业和中原文化产业的双向互动发展。

To improve the culture soft power is the main goal shared by Chinese international promotion and the development of culture industry in the central plains. The implement of the culture development strategy can open up new directions and areas for the certain culture industry field such as culture and tourism industry, press and publishing industry, broadcasting and art performance industry, comic and game industry, craft gift industry and new media industry, which will be an interactive development between Chinese international promotion and Chinese industry in the central plains.