网络舆论危机管理中的语用现象及其价值——以两个城管事件为例

Analysis of Pragmatic Phenomenon about Network Public Opinion Crisis Management and its Value——A Case Study of two Urban Management Event

网络舆论主要以话语形式呈现,同语用关系密切,实际上是一种以网络为平台的言语行为。危机性质的网络舆论则是一种具有破坏力的冲突类言语行为,对这类舆论的管理自然也会涉及到诸多语用现象,如合作原则的顺应与违反,礼貌原则的遵守与违背,面子的维护与威胁,等等。对这些语用现象的分析颇有价值:其一,增强人们对语用在网络舆论危机管理中作用的认识;其二,为探索网络舆论危机管理的新思路与新方法作铺垫;其三,推动网络舆论语用管理研究的深入。

The network of public opinion has close relationship with pragmatic, and is actually a kind of network speech acts. The crisis of network public opinion is a kind of destructive conflict class speech act. Management of this kind of public opinion will naturally involve many pragmatic phenomenon, such as the adaptation and violate to cooperation principle, the observance and violation of politeness principle, the maintenance and threat to face, etc.. Analysis of these pragmatic phenomenon has some value： First, enhancing the understanding of the role of pragmatics in the crisis of network public opinion management; Second, paving the way for the exploration of new ideas and methods of management; Third, promoting the in-depth study on the network public opinion management.