1Steenkamp J B E M. Conceptual model of the quality perception process [ J ]. Journal of Business Research, 1990,21 : 309 -333.
2Li W K and Wyer Jr R S. The role of country of origin in product evaluations: Informational and standard - of - comparison effects [ J ]. Journal of Consumer Psychol- ogy,1994,3 : 187-212.
3Botschen G and Hemettsberger A. Diagnosing means - end structures to determine the degree of potential mar- keting program standardization [ J ]. Journal of Business Research, 1998,42 : 151 - 159.
4Obermiller C and Spangenberg E. Exploring the effects of country of origin labels: An information processing framework [ J ]. Advances in Consumer research, 1989, 16 : 454 - 459.
5Askegaard S and C, er G. Product - country images : To- ward a contextualized approach[ J]. European Advances in Consumer Research, 1998,3 : 50 - 58.
6Shimp T A and Sharma S. Consumer Ethnocentrism: Construction and Validation of the CETSCALE [ J ]. Journal of Marketing Research, 1987,24 : 280 - 289.
7Klein J G,et al. The animosity of model of foreign product purchase: an empirical test in the People's Republic of China[J]. Journal of Marketing,1998,62:89 - 100.
8Verlegh P W J and Steenkamp J - B E M. A review and meta- analysis of country - of - origin research [ J ]. Journal of Economic Psychology, 1999,20 : 521 - 46.
9Ueltschy L C. Brand perceptions as influenced by con- sumer ethnocentrism and country - of - origin effects [J]. The Journal of Marketing Management, 1998,8 (1) : 12 -23.
10Han C M. Country image: Halo or summary construct? [ J ]. Journal of Marketing Research, 1989,26 (2) : 222 - 229.
