我国城镇居民家庭节能行为动机及干预策略研究

A Research on Household Energy Saving Motivation

随着我国城镇化步伐的加速,家庭领域的用能增长迅速,但对于家庭领域的节能行为动机研究还不多见。城镇居民家庭节能行为的动机包括道德考量、经济考量、规范考量和快乐考量四大动机。通过问卷调查的方法,分析具有不同人口统计特征的样本其节能行为动机的异质性,提出相应的干预策略,可为相关部门识别不同类型的能源消费者及制定有针对性的家庭能源消费干预措施提供借鉴。

With the acceleration of Chinese urbanization, urban family energy consumption grows sharply, but the research of household energy-saving consumption is rarely. Based on the literature, this paper summarizes that urban household energy-saving motivation includes moral motivation, economic motivation, norm motivation and pleasure motivation. Then using survey methods, this paper analyses the energy-saving motivation difference according demographic characteristics and promotes matching intervention measures. The results of this paper will be used to identify different type of energy consumers and give advices to intervention measures.