摘要
社会媒体是一个基于用户关系的信息分享、传播以及获取平台,并实现即时分享。在社会媒体上产生了大量的用户发布的,对于诸如产品购买、喜好等有价值的消费需求信息。这些关于产品需求的信息表达了人们的各种消费意愿和消费需求。例如,"请推荐一款2 000块钱左右的诺基亚手机"即为用户的一种消费需求。类似这样的信息为公司或企业提供了有价值的信息。本文以此介绍了面向社会媒体的消费意图识别这一任务的诞生背景、要解决的主要问题、面临的主要挑战、相关工作以及未来的研究方向。
Social media is the platform where people freely share with each other information such as comments,experiences,and an opinion. Among the large amount of posts,some may reveal the users ＇ underlying commercial intention（ CI）. The consumption intent is a desire or hope for something to purchase. For instance,a post like＂Please recommend for me a Nokia mobile phone about 2 000 RMB＂may indicate an immediate or future purchase. Such information is valuable for better advertisement services. The paper introduces the problems this task try to resolve,the main challenges of this task,representative emerging work related to this task. After that,the paper proposes several directions that are worth exploring in future.
出处
《智能计算机与应用》
2015年第4期1-4,8,共5页
Intelligent Computer and Applications
基金
国家自然科学基金(61133012)
国家重点基础研究发展计划(973)(2014CB340503)
国家青年科学基金(61202277)
关键词
消费意图识别
查询商业意图识别
消费意图模板
社会媒体
Consumption Intent Recognition
Query Commercial Intent Recognition
Consumption Intent Pattern
Social Media
