健康、社交或营销:跑步的花样诠释

Diversified Explanation of Running: Health,Social Contact or Marketing

运用文献资料、比较分析等研究方法,选取当下流行的各色花样跑步为研究对象,就健康、社交、营销等角度对跑步进行诠释。认为从身体健康、心理健康、道德健康和社会适应等方面,促进了跑步内涵的深化和外延的升华;新进社交方式整合基层跑步生态系统,使跑步需求和时尚社交无缝对接;而商业营销则见缝插针的搭乘在其中,使跑步更加花样。

Adopting methods of literature and comparative analysis and selecting the current popular diversified running as its research object,the paper carries out an explanation on running from aspects of health,social contact and marketing.The paper thinks that aspects of physical health,mental health,moral health and social adaptation help deepen connotation of running and enlarge its denotation;new way of social contact integrated with running ecosystems at grass -roots level makes running demand and fashionable social contact seamlessly intertwined;with business marketing finding every way into it,running is made more diversified.