河南休闲农业旅游深度开发研究

On Intensive Development of Leisure Agri-Tourism in Henan

河南作为农业大省和旅游文化大省,近年来休闲农业旅游发展迅猛,取得了一些成效,呈现出新的特点。但是,作为刚刚起步的休闲农业旅游,存在着一系列亟待解决的问题。要促进河南休闲农业旅游可持续发展,应当加强科学规划、进行分类指导;完善旅游配套,优化发展环境;创新发展模式,突出休闲主题;实施人员培训,提高服务质量;搭建宣传平台,开展全面营销,从而促进河南休闲农业旅游做大做强,为推动中原经济区"三农"建设、"三化"协调发展做出贡献。

Henan,with its abundant agricultural and tourism resources, has achieved considerable progress in leisure agricultural tourism. However, as a new industry, there are also urgent problems to be solved in its de- velopment. Its sustainable growth requires scientific planning, categorized guiding, sophisticated facilities, opti- mal environment, innovative development modes with distinct themes, quality service through staff training, allaround marketing through establishing advertising platforms. These measures will help Henan to establish itself as a leading leisure agricultural tourism province and make due contribution to the solution of the＂Three Rural Issues＂ and the construction of＂ urbanization, industrialization, and agricultural modernization＂ in middle China.