面向新婚群体的邮轮旅游市场开发研究——以青岛市为例

Cruise Tourism Market Development Targeting the Newly-weds——A Case Study of Qingdao

文章采用发放问卷调查的实证研究,围绕着新婚群体蜜月旅游的各种特殊性,深入研究青岛市新婚群体的邮轮旅游市场特性,提出新婚群体邮轮旅游市场的开发策略。

This paper focuses on the feature of honeymoon trips for newly-weds, and, employing the empirical method of questionnaires, analyzes the cruise market for the newly-wedded population in Qingdao and suggests strategies for developing the market.