县域旅游市场空间结构及游客行为分析——以勐腊县为例

On Spatial Structure of County-level Tourism Market and Tourists Behaviors——A Case Study of Mengla County

文章对云南省西双版纳州勐腊县旅游市场的空间结构和游客行为进行分析研究,发现其旅游市场相对集中,呈明显的近程性特征,旅游经营稳定性较差,不利于旅游业持续稳定的发展。在此基础上,针对问题提出一系列经营策略,以期达到优化市场空间结构的目的,对县域旅游开展及旅游规划的编制和实施具有一定的借鉴意义。

This paper analyzes the spatial structure of its tourism market and its tourist behaviors, employing such geographic and mathematic methods as geographic concentration index and the source of tourism market radius. The findings suggest that its tourism features a relative concentrated market with short radiation and poor operation stability, which is not conducive to the sustainable development of its tourism industry. Targeting these problems, the paper suggests a series of strategies to optimize its spatial structure, in the hope to provide reference for compiling and implementing county-level tourism development plans.