我国传媒产业发展的融合之路

The Fusion of Media Industry Development in Our Country

产业融合是产业发展的必然趋势,金融、信息、文化等产业也正在出现产业融合的现象,而传媒产业的融合也成为产业融合的一个典型。随着产业融合的扩张,产业模式的发展,一个"大媒体产业"的时代正在到来。本文通过描述现今中国传媒产业的现状,分析促使中国媒体产业融合的动力与困难,探索媒体融合未来可能的路径与方式,指出中国媒体产业融合的选择必然是大媒体产业模式。

Industry convergence is an inevitable trend of the industry development. The convergence of media industry is a typical example. Along with the expansion of the convergence and the evolution of the industry model,the age of mega media industry is coming. This article describes the current situation of Chinese media industry,analyses the motivation and obstruct during the industry convergence,explores the potential ways of the industry convergence. The research predicts that Chinese media industry develop into mega media industry is inevitable.