图书馆微信公众号内容营销策略:基于微信传播指数WCI的分析

Content Marketing Strategies for Library We Chat Public Account Based on WCI

国内图书馆微信公众号蓬勃发展,但在内容营销方面原创少,影响力总体偏弱,未能充分发挥微信平台的营销功能。本文基于WCI微信影响力指数分析了国内图书馆微信公众号影响力排名,结合湖南省图书馆和厦门大学图书馆的微信运营实践,总结出行之有效的微信内容营销策略。

WeChat public accounts of domestic libraries are thriving and developing, but in terms of content marketing, there is less creation, with the resulting influence generally week, and the marketing functions not fully leveraged. The paper studies the ranking of domestic library WeChat public accounts according to the WeChat influence indicator based on WCI, examines the WeChat operation practice of the Hunan Provincial Library and Xiamen University Library, and sums up feasible and effective WeChat content marketing strategies.