特色文化产业集群的资源开发与乡村实践

Resource Development,Rural Practice and Social Importance of Characteristic Cultural Industry Cluster

文化产业集群可分为制造业集群与服务业集群,以乡村为实践基地的特色文化产业对文化资源的开发有"制造业+服务业"和"服务业+制造业"两种模式。这可以延伸其产业链条,形成产业集群效应。目前我国乡村特色文化产业集群主要存在创意缺失、产业链较短和投融资不足等问题,解决投融资问题是关键。借鉴准文化产业集群经验,乡村特色文化产业集群还要注意政府引导,建立行业中介和提倡技术创新。特色文化产业集群的乡村实践可以通过对文化资源的产业开发、在市场维权意识中的自然结社和产业集群协作平台建构三个方面,促使乡村社会格局与文化建设发生质的变化。

Cultural industry clusters can be divided into two categories, manufacturing industrial cluster and service industrial cluster. The cultural resource development of rural characteristic cultural industries has two models, which are ＂manufacture＋ service＂ and ＂service＋ manufacture＂. These two models can extend the industrial chain and pro- duce an industry cluster effect. Contemporarily, there are some problems in Chinese rural characteristic cultural indus- try clusters, such as lacking originality, being short of industrial chain and underinvestment. The key is to strengthen investment. Learning from quasi-cultural industry^s experience, rural characteristic cultural industry clusters should pay more attention to government guidance, trade intermediary associations and technical innovation. Rural character- istic cultural industry clusters could promote the qualitative change of rural social structure and cultural construction through three aspects： industrial development of cultural resources, initiative association with right-protection aware- ness in the marketplace, and construction of industry cluster＇s collaboration platform.