3Sorescu, A. B., Spanjol, J.. Innovation' s Effect on Firm Value and Risk: Insights From Consumer Packaged Goods. Journal of Marketing, 2008, 72(2): 114-132.
4Afonso, P., Nunes, M., Paisana, A., et al.. The Influence of Time-to-Market and Target Costing in the New Product Devel- opment Success. International Journal of Production Econom- ics, 2008, 115(2): 559-568.
5Stnchez, A. M., P6rez, M. P.. Cooperation and the Ability to Minimize the Time and Cost of New Product Development Within the Spanish Automotive Supplier Industry. Journal of Product Innovation Management, 2003, 20(1): 57-69.
6Fang, E., Palmatier, R.W., Evans, K. R.. Influence of CustomerParticipation on Creating and Sharing of New Product Value. Journal of the Academy Marketing Science, 2008, 36(3): 322-336.
7Adams, M., Day, G. S., Dougherty, D.. Enhancing New Product De- velopment Performance: An Organizational Learning Perspective. Journal of Product Innovation Management, 1998, 15 (5): 403-22.
8Hillebrand, B., Kemp, R. G. M., Nijssen, E. J.. Customer Ori- entation and Future Market Focus in NSD. Journal of Service Management, 2011, 22(1): 67-84.
9Bonner, J. M., Walker, O. C.. Selecting Influential Busi- ness-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Con- siderations. Journal of Product Innovation Management, 2004 21(3): 155-169.
10Ernst, H., Hoyer, W. D., Krafft, M., et al.. Customer Relation ship Management and Company Performance: The Mediating Role of New Product Performance. Journal of the Academy ot Marketing Science, 2011, 39(2): 290-306.