基于TAM的用户LBS团购接受意愿研究

Diversity and Distribution of Epiphytic Bryophytes from the Moon Mountain of Guizhou

LBS技术与团购相结合是一种新的消费方式,用户接受程度如何是商家关心的问题。以TAM理论为基础,构建影响用户LBS团购接受意愿的理论模型,运用情景实验法利用SPSS和结构方程模型对360份有效问卷进行检验。研究结果表明,感知有用性和感知易用性对用户LBS团购接受意愿有正向影响,产品因素、个人因素、情境因素及网站因素又会影响用户对LBS团购的感知有用性和感知易用性。

To provide theoretical base for the epiphytic bryophytes researches in Guizhou, even in China, the epiphytic bryophytes specimens, which live on the truck and the tree base, were studied by widely collected from the field. Results： There were 112 species belonging to 63 genera in 36 families from the Moon Mountain and there were seven dominant families, including 26 genera and 56 species, respectively accounting the total for 19.41~//00, 41. 260//00 and 50~//oo. The East Asian element was dominant, accounting for 27. 680%, tropical element and temperature element were no much different, respectively accounting for 24.11 0% and 26.9 %. The epiphytic bryophytes in moon mountain tended to grow below the height of 0. 5 m, following by the height 0. 5--1 m and plenty of species obligated on tree tended to grow above the height of 1. 5 m. There were much more epiphytic bryophytes species in the sector altitude）1 100～1 490 m, following by the altitude below 500 m, while the sector 500～1 000 m was the least.